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User experience

Our user experience practice uses experts that are involved throughout the interface construction and improvement cycle to implement the best possible User experience.

uX: Bringing emotion to the interface.
The user experience (UX) represents the overall emotional experience of a user when interacting with any device or service. UX can therefore be based on how the device feels in the hands, how well it works, how it achieves its purpose, the company's image, the environment and the overall context. From the smartphone to a video wall, it is a question of designing adaptive interfaces whose content and mode of interaction are optimized, by integrating criteria of culture, disability, posture and safety, without forgetting the universe and the graphic identity. To achieve this, specialized approaches such as design thinking or gamification, based on the intervention of multi-disciplinary teams, emphasize co-creativity and enable the creation of adapted user experiences in an iterative and collaborative way. The deliverable then becomes secondary and only the value for the user is important. User experience has proven to be a critical factor to the success of products and services. In recent years, people have been using many well-designed digital products, and have grown to expect a good user experience. Integrating a user-centric approach to IT projects is the most sustainable and cost-efficient way to build something that users will actually understand, like and adopt.

Our experts help you define who the users of your digital product/solution are, and understand their real needs, emotions and expectations.

To define a clear and valuable digital solution, our experts ideate, visualize, test and refine its key structures, flows, interactions and interfaces.

To turn the concept into real value, our experts help you communicate it clearly, evaluate the current version and gather feedback for continuous improvement.

we support you in becoming a more user-centric organization, by adopting and improving UX roles, processes, mindsets and best practices.

A user-centric approach can be a game changer for your growth and innovation. Learn from our experts how to make UX drive your digital strategy.

With the help of our experts, implementing research and designing operations to distribute UX value in all your projects and teams.

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